E15: There are plenty of free legal advice services on the internet, why should anyone pay for these services?
Often we know from clients that they may not have been able to get advice from such counselling centres or that the advice was not comprehensible to them. At the same time, however, such a person does not want to pay several thousand crowns for such advice. And the costly machinery of ordinary law firms is not set up for such clients; they cannot make money from them.
E15: Why is it that the business with online lawyers is just beginning?
The advocacy market is virtually non-existent. For many other advisory services, there are clear market drivers for clients. The client knows the price up front, the providers are flexible and there are no abysmal differences between them. You will not find anything like this in advocacy.
At the same time, advocacy is a business like any other, and while it obviously has many specifics, it will never be like selling ice cream. However, if you look at how the profession works today, it is a guild. But that doesn’t fit the 21st century. There is a shift from the offline world to the online world all around us. A branch that resists this will be all the more vulnerable.
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E15: So why do lawyers often bemoan big competition?
A: Lawyers who are business-minded and have business in their blood usually target large corporations and large transactions. There, of course, the market mechanism rules. But these lawyers are not interested in the ordinary retail client. They find them expensive and unpleasant. To make it worthwhile, you have to have a high volume of them.
E15: How does that pay off for you?
We have all the processes set up automatically. We offer standardized products that we have bundled and matched to demand. For example, when I buy a property, I need a contract drawn up, I need a solicitor, I need a consultation with a solicitor, and I need a land registry entry.
I choose this package of services on the Internet and pay directly online. Thus, no discussions about price and time, as is common in brick-and-mortar offices.
You can read the full interview with Ondrej on “E15”.