Trademark registration

What are the advantages of our cooperation?

A large number of trademark applications unfortunately end up being rejected. This is not because, for example, the product in question cannot legally enjoy the desired protection, but because it is often filed by laymen and does not meet the required requirements, for example, it is too general. With us, such excesses will not occur.

The second common mistake in this process is the choice of the wrong classes. Each product to be protected by this form of law must be classified in one of the classes (there may be more than one) – depending on the type and kind of goods and services. Some applicants choose the wrong classes, or choose too many or too few.

We can help you determine at which level or territory you need to protect your business:

• on the territory of the Czech Republic (or another country), you file your application directly with the relevant national IP office,
• within the EU – you can file an EU trademark application with the EUIPO – i.e. at the European level,
• international – you can then obtain an international registration through the WIPO.

How will our cooperation work and what will you get as part of the service?

You will appreciate this service if:

• your company is new and you don’t want your emerging and original brand and products to quickly become an inspiration for other companies.
• you need to protect your products from competitors – with a trademark you get the right to use a certain sign exclusively, reducing the risk of your competitors using it.
• you want to incorporate the marks (license or transfer them) into your business to earn additional revenue.
• you fear attacks from competitors and this way you can claim at least damages
• increase customer confidence. Companies that go out of their way to protect their products and know they are unique are perceived more positively by customers with an emphasis on quality.

Why use the services of the Affordable Advocate?

• You’ll get help from licensed attorneys– so you’ll be sure to comply with current law.
• The quality we stand for – you’ll always be working with a specialist lawyer who understands the area.
• We will eliminate all legal risks – we will warn you of all possible complications.
• We will prepare the application for registration of the trademark to the competent office and handle all the administration and process involved.

What have we already helped clients with?

During our many years of practice, we have been involved in the following cases, among others:

• We helped a small start-up company that focused on selling cosmetics get complete protection from competitors
• We have helped dozens of companies obtain protection trademarks for their logo, products or company name.
• We have helped a sole proprietor, Mr. Richard, register a technical solution in the form of a utility model.