Kafe & Marketing with Ondřej Preuss, founder of Affordable Advocate
Although the main topic of the interview is obvious from the title of the event, Ondřej did not only answer marketing questions. The history of the Affordable Advocate project , its complete transformation over the years and also the mascot in the form of a legal genie, whose tenure in the project has survived only a few stints, were given a lot of space.
Thanks to the YouTube recording, you can watch the whole interview. Questions were not only asked by Josef Řezníček, the founder of the marketing agency Včeliště, which organizes the whole event. There was also room for questions from the audience.
What did Ondřej Preuss reveal about the Affordable Advocate?:
- How difficult it was to convince clients to start using online legal services.
- What he would have done differently now if he could go back in time.
- What curious cases he encountered in practice.
- What marketing channels they use to communicate with clients and what works best for them.
- He outlined Accessible Advocate’s plans for the future.
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If you’re interested, you can watch a recording of the interview here: